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Unlocking Creativity: How Taylor Machines Fuel Itaberco's Innovation
A Legacy of Reliability
Itaberco's story begins with a passion for gelato and a vision to create something extraordinary. Founded by Boris Ghazarian, whose career started as a successful gelatiere in Europe, the company has always been driven by a commitment to quality and innovation. When Itaberco launched in 2010, it was built on decades of experience, and Taylor became an integral part of that foundation.
“For over 40 years, I’ve been in this business, and selecting Taylor was simple,” Boris recalls. “The way Taylor machines are designed—you see a quality of product that is unbelievable.” This reliability has empowered Itaberco to push creative boundaries with confidence, fostering a relationship of trust that fuels their innovative spirit.
Steve Konopelski, Itaberco’s Corporate Pastry Chef, echoes this sentiment: “The relationship of trust I’ve built with Taylor machines creates confidence in my ability to innovate. It helps me push boundaries as a creator.”
Empowering Operators
At the heart of Itaberco’s mission is the desire to empower its customers. By providing operators with tools and solutions tailored to their needs, Itaberco ensures they can create exceptional desserts and beverages that reflect their unique vision.
“We serve two industries: specialty food service—restaurants, cafes, bakeries, gelaterias—and specialty dessert and beverage manufacturing,” explains Berj Ghazarian, President of Itaberco. “Our goal is to give operators the tools they need to make outstanding products.”
This collaboration always begins with a critical question: “What equipment are you using?” According to Alisondra Peters, Itaberco’s Sales & Marketing Manager, Taylor machines are the key to unlocking customer success. “With Taylor, we can explore a lot with our mix and still deliver a 10 out of 10 product every time,” she says.
As Boris often explains, Itaberco and Taylor’s relationship is like software and hardware. “We provide the software—our artisan ingredients—and Taylor provides the hardware, ensuring everything performs flawlessly.” Together, they enable operators to deliver consistent, high-quality results that save time, money, and effort.
Flexibility, Customization, and Consistency in Taylor Machines
Itaberco’s ability to innovate and offer diverse solutions stems directly from the flexibility, consistency, and reliability of Taylor machines. These qualities allow Itaberco to customize products for their customers while maintaining the highest standards of quality.
“The Taylor machine gives you unbelievable flexibility,” Boris shares. “It allows us to adjust recipes and create unique products that help our customers distinguish themselves in a competitive market.”
Taylor’s consistency removes the guesswork, enabling Itaberco’s team to focus entirely on innovation. “Chefs love consistency,” says Steve. “With Taylor machines, I know the equipment will perform every time, allowing me to play with ingredients and focus on creativity.”
Committed to Continual Improvement
Itaberco’s innovation doesn’t stop with its current offerings. Their in-house R&D team, comprised of food scientists, microbiologists, and chefs, works tirelessly to improve and customize products for their customers. This commitment to growth aligns seamlessly with Taylor’s dependable machinery, creating a partnership that drives continual improvement.
“Our machines ensure that creativity thrives,” says Berj. “They provide the consistency and reliability we need to innovate for our customers every single day.”
Fueling Creativity for the Future
The collaboration between Itaberco and Taylor is a testament to the power of partnership. Together, they have created a foundation that empowers operators, inspires creativity, and delivers exceptional results.
Whether you’re crafting artisan soft serve or pioneering new dessert solutions, the combination of Taylor’s reliability and Itaberco’s innovation ensures you have the tools to succeed.
Explore how Taylor and Itaberco can help you unlock your creativity and take your dessert offerings to the next level. Contact your local distributor today: https://www.taylor-company.com/distributors/
Interested in more stories like this? Be sure to check out more "Good Things Start Here" episodes on the Taylor YouTube channel.
